Brad Messer Commentary
8:15 a.m. Wednesday, Dec. 18, 2002


Another chance to become a world class city!

Hold the Miss USA pageant here. The world will see us on TV. One tourism official claims “about $2 million worth of media exposure.”

Assuming you buy that 2-mil number, what would it cost? They tell us it'd be a half-million cash, plus whatever is the value of “2,600 free and discounted hotel room nights over three weeks.”

This is a project that Mayor Ed Garza has been working on in the background.

They’ve been holding the pageant lately in Gary, Indiana. Gary doesn't want it any more. So if San Antonio takes it, we should be at least as world class as Gary.

As for all the media exposure for our half-million bucks, has Gary's exposure made you and your friends want to go there, soak up the sites, and spend money? Right. Media exposure is nice, but real tourist advertising is what generates visits.

Here’s a media-exposure related question. Where was the Miss USA pageant held in 1994, 1995 and 1996? A location that had worldwide media exposure. The answer is South Padre Island. So Pod reports no noticeable economic generation at all.

You really excited about forking over a half-mil to bring Miss USA here?

Brad Messer— commentary, KTSA.


San Antonio Express-News Dec. 17, 2002 "Miss USA pageant might come to S.A."
Indianapolis Star Drc. 15, 2002 "Miss USA pageant likely to end its stint in Gary"

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