Brad Messer Commentary
8:15 a.m. Wednesday, Feb. 5, 2003

This is Toyota Day. Take note that on T-Day in 2003, there was not one little indication of any possible Toyota downside.

All the bigwigs are drooling in ecstacy. Good solid jobs, Southside growth, lifetime employment, huge economic impact. About the only thing we haven’t been promised is that Toyota might attract an NFL team.

So all the way, without exception, T-Day is glee day. Rhymes with Whee! and Gee!

Burn it in. Because in five or eight years, when the surprise comes (and no, I don’t know what it will be) someone is gonna say: “I tried to warn everyone about that. I saw it coming.”

Let no politician later claim he warned us that such-and-such would become a problem. Absolutely no official has predicted any downside whatsoever from Toyota.

Now that’s on the record— what a happy day this is! A rare San Antonio defining moment, when the life of the city takes a big, new direction. A delightful day indeed. Arigatou!

Brad Messer— commentary, KTSA.


Arigatou Japanese = “Thank you!”

San Antonio Express-News 2/4/2003 "It's official: Toyota coming to S.A."

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