Brad Messer Commentary • KTSA • Friday, Jan. 23, 2004


Missing Miss USA

We didn't invite the Miss USA Pageant back this year.


Susie Castillo
Miss USA 2003

Last year we plopped something in excess of a half-million dollars into promoter Donald Trump's bank account. In return for the cash, and a whole lot more in services, San Antonio got some television coverage.

They told us we'd get "about $2-million worth of media exposure." But we didn't. We got much less.

We joined the list of little towns and not-world-class cities that thought they could make a big publicity splash, using Miss USA to attract tourism. This year the city didn't even re-nominate ourself to host the pageant again.

We may be hicks down here, but we are not stupid hicks. We learn.

Brad Messer— commentary, KTSA.


Brad Messer Commentary 12/18/2002
Another chance to become a world class city!
San Antonio Express-News 12/17/2002
Miss USA pageant might come to S.A.

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