Brad Messer Commentary KTSA Friday, Jan.
Missing Miss USA
We didn't invite the Miss USA Pageant back this year.
Last year we plopped something in excess of a half-million dollars into promoter Donald Trump's bank account. In return for the cash, and a whole lot more in services, San Antonio got some television coverage.
They told us we'd get "about $2-million worth of media exposure." But we didn't. We got much less.
We joined the list of little towns and not-world-class cities that thought they could make a big publicity splash, using Miss USA to attract tourism. This year the city didn't even re-nominate ourself to host the pageant again.
We may be hicks down here, but we are not stupid hicks. We learn.
Brad Messer commentary, KTSA.
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