Brad Messer Commentary • KTSA • Friday, Feb. 6, 2004


Erectile Dysfunction

Now that we have talked ourselves out about Janet, and all the inappropriate dancing and bumping, there's one more Super Bowl topic.

Nah, not football. Nobody's been talking about that.


It's the commercials for erectile dysfunction. A couple of years ago, no normal American had ever even heard the phrase. Now it's been on the Super Bowl. We run some E.D. commercials here.

Triggered by that Super Bowl dysfunction ad, I got to realizing what a fast-growing product category it is. Just like that lose weight while you sleep stuff a while back. More commercials all the time— TV, radio, print, internet, everywhere.

So here's exactly what I wonder. I wonder what's gonna happen when an erectile dysfunction company comes to KTSA and says, hey, which of you talk show hosts would like to try this product to see if maybe you'd like to endorse it?

That's the day I'm waiting to see what happens.

Brad Messer— commentary, KTSA.



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